Case Study

Bookkeeper Wins 15 New Payroll Clients

Martin Accounting added payroll to their bookkeeping practice and won 15 new clients in 4 months.

15
New Clients
55%
MRR Growth
4
Months
Auto
Journal Entries
1

The Challenge

Martin Accounting, a sole-practitioner bookkeeping firm, had clients regularly asking for payroll services. Martin referred them elsewhere, knowing he'd eventually lose the bookkeeping work too once clients found an all-in-one provider.

2

The Solution

Runox bookkeeper payroll add-on gave Martin a simple, guided payroll solution that integrated directly with his accounting workflows. Journal entries posted automatically, and clients got self-service payslip portals.

3

The Results

Martin won 15 new payroll clients in 4 months — 10 existing bookkeeping clients plus 5 net new. Monthly recurring revenue increased 55%, and the integrated accounting-payroll offering became his competitive advantage.

Key Results

15 new payroll clients in 4 months
55% increase in monthly recurring revenue
Automatic payroll journal entries
10 existing clients converted
5 net-new clients attracted by bundled offering

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      Runox — HR, Payroll, Accounting, Tax & Legal | 6 Jurisdictions | runox.ai