Martin Accounting added payroll to their bookkeeping practice and won 15 new clients in 4 months.
Martin Accounting, a sole-practitioner bookkeeping firm, had clients regularly asking for payroll services. Martin referred them elsewhere, knowing he'd eventually lose the bookkeeping work too once clients found an all-in-one provider.
Runox bookkeeper payroll add-on gave Martin a simple, guided payroll solution that integrated directly with his accounting workflows. Journal entries posted automatically, and clients got self-service payslip portals.
Martin won 15 new payroll clients in 4 months — 10 existing bookkeeping clients plus 5 net new. Monthly recurring revenue increased 55%, and the integrated accounting-payroll offering became his competitive advantage.
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